Despite all the bad press energy drinks receive, there are several benefits to using them.
(This post is published in caffeinformer.com)
This fact explains why energy drinks are a multi-billion dollar industry worldwide and how this beverage segment is still growing despite the negative press regarding the product’s potentially harmful effects.
Whether you personally love them or hate them, here’s why people keep coming back for more.
Energy Drink Benefits
More Energy: The first benefit, of course, is the painfully obvious one. Energy drinks produce feelings of alertness, wakefulness, and productivity.
Standardized caffeine amount: With coffee and tea, caffeine amounts can vary greatly and the amounts displayed in our database are only averages. With energy drinks, there is a standardized amount of caffeine in each can. For the most part, consumers know exactly how much caffeine they are getting, which is helpful for those trying to safely manage their caffeine habit.
Fast caffeine delivery: Because energy drinks are served cold, they can be consumed much quicker than coffee, which is usually only sipped because of its hot temperature. Quicker consumption leads to caffeine getting into the bloodstream quicker.
A variety of flavors: The flavor of coffee and tea does not appeal to everyone so energy drinks are beneficial for people that want a caffeine boost but do not like coffee or tea. Energy drinks come in a multitude of flavors and options.
Additional supplements: Besides caffeine, energy drinks often contain other energy ingredients like taurine, B vitamins, ginseng, and glucuronolactone. These are believed to enhance their effect. While the jury is still out on whether they actually do, they may offer more of a long-term energy benefit rather than an immediately perceived effect. Some brands like Morning Complete offer a lot of useful energy supplements without the use of caffeine.
Refreshing: Because most energy drinks are served cold and carbonated, they have a refreshing effect on the consumer. For many, this makes them more appealing than other caffeinated beverages that are usually consumed hot and along with a dairy product.
Convenient: Energy drinks don’t have to be brewed or heated, making them a quick RTD caffeine delivery product.
More affordable than Starbucks and other gourmet coffees: With many Starbucks drinks approaching $5, energy drinks are a cheaper alternative. Some brands are only $1 and often convenience stores offer popular brands at 2 for $3 during special promotions.
Faster recovery after exercise: Energy drinks offer a way for athletes to recover faster from exercise because of the caffeine and carbs they contain. Many athletes prefer a cold and light beverage after a workout as opposed to a hot or milky one.
Zero-calorie options: While black coffee is zero calories, few people actually drink coffee black, but enhance the flavor with sugar, milk, cream, or even butter. There are many zero-calorie energy drinks available that deliver the caffeine without the calories and sugar.